Laurence Airline is a label that turns typical Afro-west fusion on its head: rather than combining western fashion with African textiles, this label blends modern African textiles and fashion with a future that is distinctly…pan-African. Who needs the West?
The menswear label is based in Paris with an atelier in Abidjan, Côte d’Ivoire, the hometown of designer Laurence Chauvin Buthaud. LaurenceAirline avoids the predictable African-inspired cliches: you’ll find no ‘tribal’ inspirations here . For the past 7 collections, since its inception in 2012, Laurence has been hailed as one to watch and she was even spotlighted as part of Diesel x Edun’s Studio Africa campaign.
The name of the label is borne from its designer’s nomadic lifestyle – Laurence spends half the year in Côte d’Ivoire designing and the other half of the year in Paris promoting and selling her collections.
On the website, Laurence claims her brand, ‘brings together a path between cultures drawing contemporary timeless basic silhouettes with deep African roots. Re-imagining the African continent’s cultural inheritance in a way that fashion and ethnic cultures can successfully collaborate to create possibilities for the future is the driving force behind LaurenceAirline.
She ensures every garment is made in accordance with conscious and sustainablemanufacturing practices in her workshop in Côte d’Ivoire, where she uses local trained craftsmen and women to produce her exceptionally-made garments. Her designs are give bold aesthetics whilst her materials are sustainably-sourced and made. The label merges deep-rooted African creativity with the sophisticated standards of both an African and internationally-modern societal way of life.
Each piece is timeless yet modern swank and very wearable. But only for the stylish ones, those who understand quality is borne at inception not just in the nurturing or manufacturing of a product. Laurence Airlines definitely understands this.
photo credit: Laurence Airlines