African Fashion Week London is now in its fourth year and as well as spotlighting emerging African designers and models, uncovering the latest trends and highlighting the industry’s more established names and their latest collections, the event also brings to the foreground African models.
AFW15 is Europe’s largest African-inspired collaborative catwalk and showcase event. Created by Ronke Ademiluyi, in 2011 it aims to increase visibility and awareness of African designers and fashion creatives, giving them a platform on which to confidently showcase their designs to the wider fashion world.
In just four years, AFW has showcased 300+ designers to almost 45,000 buyers, retailers and other industry professionals, bringing the latest fashion and trends to the public and media.
The Face of AFWL is its flagship competition, the winner being chosen by public vote through various social media. 2014’s winner was Chi-Chi Nwuba.
The winner has the opportunity to work with the major industry professionals. They are the face of the event across print and screen and this year’s winner has been announced asMaggie Smith.
Maggie, a receptionist from Airdrie in Scotland, is just twenty years old. She is of Ugandan and Scottish heritage and according to the website has a beautiful personality and impressive work ethic. Importantly, she is an ambassador for African fashion and the AFW team believe her to be the perfect representative for Africa Fashion Week London 2015. She received 1947 votes – over 200 more than her nearest competition.
Maggie told the Airdrie and Coatbridge Advertiser: “I am absolutely over the moon as this will be an amazing opportunity.